The goal for the 25/26 season was to illustrate a progressive and provocative approach to classical ballet with an emphasis on capturing the audiences attention and providing an opportunity to re-imagine how they define ballet.

Based on the team’s vision and feedback, Merging Bold & Beautiful was the chosen concept, as it aligned with their goal.

Communicated through the posters and ultimately the performances, a more modern perspective aligned with the current moment, which focuses on inclusion, diversity, accessibility, and forward-thinking change.

The art direction includes organic eye-catching gradients and visually tactile texture that demand attention. This aesthetic is paired with bold, elegant, and modern typography.